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Giorgio Armani Communication Manager

로레알 코리아 - Giorgio Armani Communication Manager : 채용 메인 사진 (더팀스 제공)

모집 요강

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time with strong understanding of the cosmetic, luxury industry and print/digital media landscape

 

 

1. PR & Media Relations Management

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

- Build the brand image, develop visibility and reinforce locally its reputation over time by implementing communication strategy in consistency with the international brand communication strategy and the local business strategy. Develop and define brand’s annual communication strategy, plan and activity calendar.

- Develop communication plan and implement integrated communication campaigns on major product launches, brand projects and events (philanthropy, sponsorships, etc).

- Develop brand communication strategy and plan and manage actions and execute ATL/ BTL activities including PR, SNS, viral, PR/ Marketing, events and advertising, more specialized with PR, BTL, digital viral communication

- Manage media relations, including new media relations, to maintain close relationship with key media

- Media publicity: strengthen the media publicity activities (products placement, tie-up and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial contents projects taking direction from Marketing Manager.

- Work closely with PR agency to draft and disseminate press-release for maximum media coverage.

- Manage Public Relations: spokesperson, ambassadors, etc.

- Closely monitor media coverage and take pro-active action to maintain favorable brand image, identify issues related to the brand and anticipate crisis, and coordinate with country corporate communication team.

- Build and manage internal communication, develop positive internal brand image and communicate effectively with counters for PR related issues.

- Manage PR budget

 

 

2. VIP & Influencer Management/Activation

To define the influencer strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

- Develop and maintain strong relationship with local influencers and micro-influencers to build favorable brand image and reputation through special management program and activities.

- Work closely with influencer agency to develop and manage list of influencers for brand to maximize brand buzz and sustain digital viral.

 

[Qualifications]

-University graduate

-7 years~10 years

-At least 5 years of experience in communication planning or KOLs management at the cosmetic & high-luxury brands or PR agency.

-Journalist with related experience is also preferred

-Fluent in both Korean and English

-Computer skill proficiency : MS PPT, Excel, Word

APPLY
https://careers.loreal.com/jobs/JobDetail/L-Oreal-Korea-Giorgio-Armani-Communication-Manager/86380


요약

채용 정보
찾고 있는 업무 언론/홍보
채용 형태 경력
채용 마감일 2020-09-25
연봉 정보 면접 후 결정
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로레알코리아는 1993년에 설립되었으며, 과학적 혁신에 기반한 15개 브랜드 - 랑콤, 키엘, 비오템, 슈에무라, 조르지오 아르마니 뷰티, 입생로랑 뷰티, 어반디케이, 로레알파리, 메이블린 뉴욕, 로레알 프로페셔널 파리, 케라스타즈, 비쉬, 라로슈포제, 스킨수티컬즈, 아틀리에 코롱 - 의 제품을 다양한 유통채널을 통해 국내 소비자들에게 제공합니다.

로레알코리아는 Korea Innovation Center를 통해 국내 소비자들의 인사이트를 반영한 제품을 개발하고 있으며, 1,500여 명의 직원을 고용하고 있습니다. 한국 로레알-유네스코 여성과학자상(2002~), 워킹맘 두번째 아름다운 선택(2009~), 시티즌데이(2010~), 그룹홈지원(2005~), 사이언스오픈랩(2013~) 등의 다양한 사회공헌활동도 꾸준히 전개하고 있습니다.

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